Private admissions counseling runs into the thousands of dollars, so the students it would help most are the ones who go without it. CollegeSensei connects them to expert mentors at a price that isn't absurd.
We passed a hundred users in the first quarter and partnered with five local schools and organizations. I raised over $10K pre-seed. I run strategy, product and marketing with a team of ten volunteers and contractors, and I still take students myself, across a dozen or so universities from Ivies to small liberal arts colleges, because I do not think I could build it well otherwise.
Good mentors are scarce and they have better-paying options. Each school partnership is its own negotiation with its own gatekeeper. The software was easier than any of that.